The FutureMOVE competition is open for international students. Deadline for submissions is extended to January 15, 2013.

MLOVE and launch the award for the best M-Commerce business model. FutureMOVE is organized by, Germany’s most famous online price comparison website, in cooperation with MLOVE, host of the international MLOVE ConFestival series. FutureMOVE is looking for the best future M-Commerce business models in order to find solutions for how to shop in future.

The online-market, especially E-Commerce is both one of the fastest developing markets and an established business model. Today and in the future, the biggest challenge to be solved is the rapid development of technology, a changing communication pattern, demographical factors and first of all the use of mobile devices.

Get your chance to:

  • Free Tickets to the ConFestival USA 2013.
  • 10.000 EURO seed capital.
  • Connect to a unique network and access mentoring from experts of the digital and mobile business.


  • Applications have to be sent to MLOVE by January 15, 2013 via the form below
  • The two finalists are invited to the MLOVE ConFestival USA in spring 2013 to attend the finale.
  • The winner will be chosen in the USA and get a stipend of 10.000 EUR.

Eligibility requirements for MLOVE FutureMOVE

Any of age registered student can apply for the contest. Applications of groups must notify Mlove along with registration. All group members have to fulfill the required eligibilities included in the Mlove Terms and Conditons. .. More


The candidates need to possess a business idea, and an innovative business model in the E-Commerce sector (online/mobile retail). Alternatively they may own an online/mobile business venture for maximum 6 months, valid from either the launch date or incorporation.

Students are able to apply as a single person or as a team. They are only allowed to apply with one idea. This idea has to be sent as a whitepaper to by January 15, 2013.


A jury votes two finalists out of all candidates. The finalists are informed personally in February, 2013.

These two finalists will be invited to attend the MLOVE ConFestival in USA. The finalists are to spend one week in the USA (MLOVE will let the finalists know the exact date as soon as possible). The candidates are to provide a photograph – and video material for news coverage purposes (during the development phase).

The winner will be chosen in the USA and get a stipend of 10.000 EUR. It will be paid after the MLOVE finale in the USA.

MLOVE will cover the costs for the flight and hotel at the ConFestival USA.

Data protection & Others

The legal process is excluded.

The organizers reserve the right to modify the operation of the Contest at any time. They are referring to this right due to organizational reasons especially at the MLOVE ConFestival in the USA.

All submissions are final and will not be posted and return to participants. All stipend funding must be used towards the implementation of submitted ideas.

All persons who read and assess the submitted documents, will treat the information accessible and confidential. Claims for damages – on every legal ground – are excluded.

Contestants agree to participate in media coverage during the project. That means they are going to report on a blog or on a website (in consultation of the MLOVE organizing team) and place a link to the sponsor The participants also agree that their idea will be covered on the University’s website.

All attending students must pre-qualify for the contest’s participation. This is made possible by clicking the link on the university’s website to the digital MLOVE FutureMove Flyers or to the press release which leads to the sponsor’s eligibility requirements.

Participating Universities

10.000 EUR seed money for the best idea for mobile shopping in the future

In cooperation with MLOVE initiated an idea contest: FutureMOVE.
Students need to submit an idea or an innovative business model about the mobile shopping experience of the future.

  • What are we going to buy in 2020?
  • What will influence our buying decision in the future?
  • Where are we going to shop?
  • How are we going to pay?
  • Can mobile consumption be more sustainable than established business models?


MLOVE is the perfect platform for all students and Start-Ups who want to go beyond limits. The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. The event exposes the mobile industry to the best minds outside of Mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better.

The MLOVE tribe was founded in 2008 and started grass roots with an international group of “mobile passionistas”. MLOVE’s goal is to stimulate new ideas and thinking which you can apply to your life, your business and to inspire others.

How will Mobile change the Future of Commerce?

Mobile technology is having an undeniable impact on the commercial world and global trade. Every day the purchasing process is surrounded by technologies and influenced by options like cashless payment, mobile price comparison solutions or apps that help us managing our shopping list. Mobile has created a timeless environment by making the purchasing and trading of goods available 24/7 and on a worldwide mainstream. Everything, everywhere, at any time.

But what are the real, long term advantages and what are the consequences of this M-Commerce Lifestyle? What does it suggest for thoses who consume all around the clock as human being not only as a paying customer? And what are evolutionary consequences of a globally trading civilization? More

The MLOVE community and jury of the FutureMOVE contest are delighted to share their thoughts on „How will Mobile change the Future of Commerce“. We hope to inspire you and make you think a second before you press the buy button the next time.

We are global shoppers.

On the first sight we are sure that technologies and global trade made our life and buying process more convenient. Convenience became a concept and strategy for marketers, product and service designers, advertisers and vendors to increase accessibility for goods and descrease effort of time and energy for the customers while shopping. But hold on. The vendors’ motivation to follow the convenience concept is not necessarily the love for the consumer’s wellbeing but a capitalist thought of increasing one’s own sales and profits.

„We are global shoppers“ claims Florian Foldermeyer, Head of Mobile at DaWanda a community and marketplace for handmade products “also nowadays consumers are far more sophisticated and informed than ever seen before.
Mobile will make the commercial world better as consumers will be much more powerful than today and will always have access to more and better information about products and how they have been produced.” Florian believes that Mobile will definitively enable positive developments in global commerce. But in the times of information overflow, do you have enough power and brain energy left to check on details like the origin of the apple you ate at the corner store? In theory, we should be better informed, but what does reality prove?

“With mobile devices one can find usage comments on products, surveys on companies or price comparisons at any time. This hopefully leads to a more conscious shopping experience on the consumers’ side and to a better product and service quality on the producers’ side” hopes Korbinian Molitorisz, Scientific Officer at Karlsruhe Institute for Technology and winner of the Microsoft Imagine Cup 2012.

Yes, consumers are better informed than ever. But also commerce is more complex than ever.

It is not rare that goods are shipped from one end of the world to another to be processed, and are shipped back again to be sold to their target market. All that is mostly done to secure a conveniently low price for the customer. This makes it hard to determine where products derive from or even what they are made of, left alone the means to produce it. Yet it is certain that someone, somewhere on the globe has to pay the price for our convenience. We all know that. Often our environment is compromised which is polluted by delivery and shipping. Exploited children are worked illegally, so that our clothes can be manufactured in Asia to create attractive bulk pricing, our own local supply chain harms its own people by polluting our bodies with artificial ingredients found lower quality food, clothing, and home goods.

Mobiles and connectivity is a promising hope for our world to step out of existing paradigms. Will mobile curate appropriate insights to hold up with the pace of the ever-changing interlaced commercial world?

“With mobile, production processes or long supply chains lose their fasade and become transparent. I hope to see that through mobility the global commerce becomes a lot more decent and fair,” says Korbinian.

Can Mobile technologies consequently lead to a more social consumerism, because it offers more information on what we buy? Seriously, does the fact that I know about the unfair conditions of the production of a good encourage personally stronger responsibility and buying behaviour?

Can mobile applications or services ever motivate me to live without favorably low priced H&M basics? People are realizing that a 5 € t-shirt which is labeled to be produced in Bangladesh is not a fair traded good. Still it is the cash cow of a multi-billion dollar company. In order to change something in our global commerce, mobile apps, services and communities would have to change first, the attitude of buyers. Changing buying attitude through mobile technologies? Could any app out there really make my thinking more socially responsible? Does showing my empathy with a digital click or a FaceBook Like really change something in the real world?

You have the power to vote with your money.

„The most important change through Mobile is that substance and processes become more important that presentation“ believes Katja Nettesheim who has spent many years at the Axel Springer Group, gaining extensive experience in M&A and being a consultant with the Boston Consulting Group.

If consumers begin to really pay more attention to the quality and social sustainability of what their purchasing has a great effect on, then yes - we can make a difference.

Customers put the blame on and claim, it is the producers who dictate the way of our business atmosphere. Shoppers often feel they have no true impact that will greatly influence producers behaviour, so customers simply pick from what is offered on the market. Is that just an excuse? Mobiles have enabled us to change the flow of communication between the vendor and the buyer, meaning consumers do have a certain power over what is produced. Consumers have to understand that they can vote with every cent that they spend. It is about making the right decision and spending your money on worthy goods.

„Retailers and producers should forget about any part of the status quo and openly embrace change. This means, to acknowledge any new user behavior and to respond to it fast“ suggests Katja. This should not be seen as a threat to retailers, but as an opportunity. “Embrace the future, act now, apply Lean Startup-approach to implementation” claims Aape who is currently in the process of starting a global research and development initiative and who is also a Member of the Board of the Finnish Mobile Association.

Either way, communication between vendor and buyer bridged through mobile can make a difference. Finally customers have the chance to improve product and service design by telling producers what they like and dislike about a product Customers gain insights about production and the quality of goods which helps them make the right buying decisions. It seems technology is ready to make a change. Now it is the turn of the people to embrace and implement it.

Take action and show us how YOU can change the Future of Mobile.

We welcome your thoughts and comments. And in cooperation with MLOVE initiated an idea contest: FutureMOVE. Students are encouraged to submit an idea or an innovative business model about the Mobile shopping experience of the future. What are we going to buy in 2020? What will influence our buying decision in the future? Where are we going to shop? How are we going to pay? Can mobile consumption be more sustainable than established business models?

Supported by
Florian Foldermeyer, Head of Mobile, DaWanda
Korbinian Molitorisz, Karlsruhe Institure of Technology
Aape Pohjavirta, Finnish Mobile Association
Katja Nettesheim, CEO Mediate

More information for universities and students:

Advisory Board
Dr. Robert Daubner

MLOVE Project Manager
Ewa Okolski

Produkt gemerkt?
Diese Funktion wird durch eine Einstellung des Browsers blockiert. Um sich Produkte dennoch merken zu können, melden Sie sich bitte bei an.
Preisalarm erreicht
Prozentuale Ersparnis im Vergleich zum Bestpreis der letzten 30 Tage.
Hot Deal
Ersparnis von mindestens 100 € im Vergleich zum Bestpreis der letzten 30 Tage.
Top Preis
Günstigster Preis innerhalb eines Jahres bzw. des Zeitraums der Verfügbarkeit auf
Nach oben